why advertising is failing on the internet

Recent attempts to promote an online survey via advertising on media websites have not generated the hits I had anticipated. It was solely promoted online. From that experience I'm inclined to agree with Prof. Eric Clemons, who writes "The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed." Well ummm, I'm not sure that applies to the great survey I've been trying to promote.... but perhaps there needs to be a return to advertising as an art form, relationship building via conversations, or some other approach. It's not about transplanting a normal ad into the digital realm.

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But having said that, isn't the ad below just... swell? And like, girls need to know that all boys seek out girls who wear Seventeen lipstick....