The Nature, Cause and Trajectory of Emerging Business Models in the Digital Music Sector: Opportunities for Specialised Musicians
Dr Melody von Rock explored emerging business models in the digital music sector, to assess opportunities for musicians who operate outside the traditional music business system. Her research revealed a wealth of opportunities for self-management, where musicians may achieve financial and experiential sustainability. However despite having the necessary tools and capabilities, musicians were typically disinclined to perform administration and management tasks. Because music sector innovation often provides a lead indicator, the findings of this study indicate future opportunities across creative industries.
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